Marketing Director

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

With 56,000 employees in 35 countries, we c onnect customers and beauty brands within the world’s most passionate beauty community . With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the m ost unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.

Marketing Director DENS HUB

As leader of the DENS HUB Marketing Department, directly reporting to the General Manager and part of the leadership team.

DENS HUB consists of Denmark, Germany, Sweden & Switzerland.

We operate in 7 countries, as we ship to Austria, Finland & Norway.

You will excel and enjoy this position if you are ready to actively handle the following missions :

• Drive overall Brand Awareness of Sephora in all our Markets
• Increase Traffic in both Physical / Online Stores
• Develop and implement marketing strategy to increase market share and brand awareness through 3 main areas

FULL FUNNEL MEDIA

• Develop and execute a holistic, data-driven media strategy spanning all stages of the marketing funnel, from awareness to conversion and advocacy.
• Oversee the planning, budgeting, and optimization of all paid media channels (e.g., search, social, display, programmatic, video, affiliate marketing) to maximize ROI and achieve performance targets.
• Lead the strategy for organic media growth, including SEO & GEO, content marketing, and influencer partnerships, ensuring alignment with overall business objectives.
• Implement advanced attribution models to accurately measure the impact of various media touchpoints and optimize spend across channels.
• Continuously monitor market trends, competitor activities, and emerging media platforms to identify new opportunities and maintain a competitive edge
• Lead campaign implementation across regional markets by coordinating asset localization, media planning, and activation calendars with local teams
• Manage relationships with local agencies, media partners, and vendors to ensure quality execution and cost-effectiveness
• Close collaboration with the Digital team in regards of Performance Marketing

PR, INFLUENCER MKT & EVENTS

• Lead and direct PR & Influencer strategies to ensure a strong presence and maintain relevance in all our HUB countries
• Plan and manage sponsorships, branded events, and large-scale consumer activations, including strong activations for our network growth like new store openings
• Develop event themes, content, and experiences that align with marketing objectives and target audience interests.
• Oversee all logistical aspects of event management, from vendor selection and budget management to on-site execution and post-event analysis.
• Implement robust measurement frameworks to evaluate event ROI, lead generation, and brand perception impact.
• Explore innovative virtual and hybrid event formats to expand reach and engagement.
• Craft and execute a proactive PR strategy that enhances brand reputation, drives thought leadership and secures high-impact media coverage in target publications.
• Build and maintain strong relationships with key journalists, industry analysts, influencers, and media outlets.
• Oversee crisis communications planning and execution in close collaboration with European headquarter, ensuring effective and timely responses to protect brand integrity.
• Develop compelling narratives and messaging that resonate with diverse audiences and support overall brand positioning.
• Manage external PR agencies, ensuring alignment with strategic goals and measurable results.

ANIMATION PLAN & PARTNER ACTIVATION

• Define Annual Sephora Animation Plan as basis for Trade Marketing execution considering local requirements
• Define and implement a comprehensive and aligned Marketing Plan with our Department Store partners incl. planning of joined events and/or activations in different locations (e.g. placements, visibility)
• Align retail media invests into Partner networks with other streams (e.g. Digital, Offer)

Leadership & Stakeholder Management:

Leading with passion and heart

• Emphatic personality promoting an open feedback culture and creating psychological safety for the team
• Lead with clarity and accountability, especially under pressure

Inspire uplift and celebrate

• Motivating & energizing and naturally celebrating our successes

Welcome all to the world of beauty

• Coach, develop and lead the team and build strong succession plans
• Values uniqueness & differences

Grow together, win together

• Close collaboration with the DENS and European Head Quarter
• Collaborate with other Sephora Markets to receive & share best practices
• Team player of nature and helps others grow

Imagine fearlessly make it happen

• Cultivates creativity and disruptions
• Create a culture of high performance with clear expectations

Do not hesitate to apply if you have… or if you are …

• A bachelor's degree in Marketing, Business Administration or a related field
• At least 10 Years profound experience in as Marketing Director or similar
• A proven track record of developing and executing successful full-funnel marketing strategies that drive measurable business results.
• A deep expertise in digital media, SEO, content marketing, public relations, Influencer Marketing, event management and first experience with AI (e.g. GEO)
• Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively at all levels.
• Demonstrated ability to build, lead, and inspire high-performing teams.
• Willingness to travel
• Profound Knowledge with MS Office, especially Excel & PowerPoint
• Fluent in English is a must, German language is an advantage

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.

• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.

• Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference.

Join us and belong to something beautiful.

At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for everyone.