Content Marketing Manager

We are seeking a Content Marketing Manager with a strong track record in the consumer electronics sector to drive impactful, insight-driven content strategies that resonate with today’s tech-savvy consumers. In this role, you will lead the planning, creation, and performance optimization of content across digital touchpoints—from product storytelling to educational campaigns and conversion-focused landing pages. This is an opportunity to help shape the voice of a growing brand in a competitive, fast-evolving market. You understand how content can bridge product complexity and consumer benefit—and how to activate that across the funnel.About the RoleContent Strategy & ExecutionDevelop and manage a cross-channel content calendar (website, social, retail) aligned with product launch cycles, retail campaigns, and seasonal prioritiesTranslate technical product features into compelling customer benefits and storytelling themesCollaborate with Product, Brand, and Creative teams to align messaging across all touchpoints Performance-Driven OptimizationMonitor KPIs such as traffic, CTR, dwell time, engagement, and assisted conversionsUse tools like Google Analytics, SEMrush, or Similarweb to identify SEO opportunities and measure successContinuously A/B test content formats, headlines, and CTAs to improve conversion rates Campaign & Launch SupportCraft content for global and regional product launches (landing pages, announcement posts, demo scripts, influencer toolkits)Partner with media buying and performance teams to ensure consistent messaging across paid and owned channelsSupport go-to-market strategies with demand-gen content like buyers' guides, FAQs, comparisons, and lifestyle storytelling Cross-Functional CoordinationBrief and manage internal/external copywriters, video editors, and localization partnersEnsure content aligns with brand tone, visual identity, and compliance standards (including sustainability and safety claims)Qualifications3+ years of content marketing experience, with at least 2 years in consumer electronics or a related tech-driven category (e.G., smart home, kitchen appliances, personal electronics)Proven ability to translate technical features into engaging, benefit-led content for a variety of formats: product pages, blogs, how-to guides, emails, and socialStrong SEO knowledge: understanding of keyword strategy and on-page optimizationExperience working with content and campaign planning tools like Asana, Trello, or others.Ability to create and adapt content for different personas and buyer journeys, especially in a D2C and omni-channel retail contextStrong project management skills—comfortable owning timelines and leading cross-team executionOptional: experience working with or briefing influencers, product reviewers, and tech journalistsSkilled in using CMS platforms and web analytics tools.Familiarity with email marketing tools (Klaviyo, Salesforce Marketing Cloud, Mailchimp, etc.) and ability to write content for automation and segmentation

Standort

VeSync (EU), Düsseldorf