(Senior) Online Brand Manager (m/f/d)

Handel
Kosmetik

Führungskraft
Marketing

Veröffentlicht seit ein Tag

L'Oréal

Bei L’Oréal wissen wir: Echte Innovation und Kreativität entstehen aus Vielfalt. Deshalb fördern wir aktiv ein Arbeitsumfeld, das auf Chancengerechtigkeit, Vielfalt und Inklusion basiert. Wir schätzen die einzigartigen Perspektiven und Talente unserer Mitarbeitenden als Schlüssel zu unserem Erfolg. Diskriminierung oder Belästigung jeglicher Art, z.B. basierend auf Geschlecht, Hautfarbe, Religion, sexueller Orientierung, geschlechtlicher Identität, Alter, Herkunft, Behinderung, oder anderen geschützten Merkmalen, wird bei uns nicht toleriert. Vielfalt und Inklusion sind fest in unserer Unternehmenskultur verankert. Wenn du mehr darüber und über unsere Initiativen in diesem Bereich erfahren möchtest, schau gerne hier vorbei.

Tasks

• Category Growth & Strategic Planning: Translate overarching e-commerce strategies into actionable, brand-level activation plans across the DACH region, establishing clear target KPIs and budget allocations to drive incremental CPD category growth.
• Assortment Curation & Optimization: Define and manage the biannual "Hero" assortment in line with zone frameworks, analyzing performance data to identify key product segment opportunities and support upcoming product launches.
• End-to-End Content Management: Lead the preparation of product launch files and brief the European Content Factory (ECF) with precise keywords, specifications, and brand guidelines to ensure high-quality asset delivery.
• Quality Assurance & SEO Best Practices: Review and approve all e-commerce content prior to publication to guarantee maximum accuracy, SEO optimization, brand alignment, and consistent messaging.
• UX & Conversion Rate Optimization: Collaborate with Product Managers to continuously refine content and user experience (UX) elements based on consumer insights and data analytics to maximize online sales and conversion rates.

Profile

• Experience: You have at least 2 years of experience in E-commerce or Digital Marketing, with a deep understanding of e-retail dynamics and online consumer behavior. A successfully completed university degree is required.
• Analytical & Data-Driven Portfolio Management: You possess a highly analytical mindset with proven experience in sales performance analysis, SKU rationalization, and assortment planning. You are comfortable translating complex data into structured reports and clear, actionable product roadmaps.
• Digital Shelf Content Operations & UX Optimization: You have practical experience managing the end-to-end digital content pipeline. This includes briefing creative agencies, managing product launch data sheets, and implementing SEO and e-commerce UX best practices to maximize online conversion rates.
• Familiarity with PIM & Content Syndication: You are familiar with Product Information Management (PIM) systems or digital asset syndication platforms to ensure the efficient and accurate distribution of product data across digital networks.
• Cross-Functional Collaboration & DACH Market Scope: You have outstanding communication and stakeholder management skills, allowing you to align Product Managers, sales teams, and central agencies. Fluent English and German is required.

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