Brand Relations Manager (all genders) | Chinese Market

Anstellungsdetails

Permanent Contract, Full-or Part-Time, Remote or Cologne / Düsseldorf / Darmstadt / Berlin

Info

Who we are

We are the tech powerhouse behind Kaufland’s international online marketplaces and a company within the Schwarz Group. Driven by a start-up mentality and working on an equal footing within flat hierarchies, we develop the best marketplace solutions for our customers, sellers and partners. #FromEuropeForEurope

The Direct Sales Team acts on behalf of Kaufland as a seller on our online marketplaces. Our aim is to be the most attractive supplier to customers on our online marketplaces by offering a range of well-known and own brands. In Vendor Management , we take on all responsibility for our supplier relationships and continuously plan and evaluate sales and earnings. We also define the product range strategy and optimise the associated marketing.

Aufgaben

Your tasks – this is what awaits you in detail

• You take full ownership of building and growing your portfolio of Chinese brand partners and translate this into aligned annual plans
• You drive co-marketing campaigns and retail media monetization end-to-end; from briefing through execution to post-campaign analysis for your brand portfolio
• You make data-driven decisions in your daily business: you track KPIs such as retail media revenue, campaign ROI and brand-driven GMV, and derive concrete actions from them
• You identify new potential Chinese brands based on market data and competitive analysis, attend relevant trade fairs, and actively build your acquisition pipeline
• You are the linguistic and cultural bridge between Chinese brand partners and internal teams (Product Management, Key Account Management, Marketing, Finance) - including coordination across time zones

• You grow into a subject matter expert in a selected topic area within Brand Relations

Profil

Your profile – this is what we expect from you

• You have a successfully completed university degree in a business-related field
• You have solid professional experience (approx. 2–4 years) in e-commerce or retail, ideally in sales, business development, or vendor/category management; initial experience with Chinese brand partners is a plus
• You bring a sound understanding of brand partnership models, co-marketing mechanics, and retail media monetization
• You convince with proven sales and negotiation skills and feel confident engaging with brand decision-makers
• You have a data-driven, structured way of working and handle large data sets in Excel with ease, Tableau skills are a plus
• You take a hands-on approach to modern AI tools (such as Claude, n8n, FACE) to boost your efficiency in communication, presentations, and data analysis
• You are fluent in Mandarin and have very good English skills (C1); German is a plus
• You possess strong intercultural competence and are willing to travel (trade fairs, potentially China)

Benefits

What we offer

• Create your own work-life balance: You have the flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, Düsseldorf, or in Berlin!
• Urban Sports Club and RSG Group Fitness Studios : Get top deals for fitness, swimming, yoga and more
• Mental Well-Being: We support you on your well-being journey with special offerings such as Instahelp, the digital platform for online psychological counseling
• Vacation & Sabbatical: Enjoy 30 days of vacation per year and the opportunity to take a sabbatical once you have been part of the team for a certain period!
• Option for Pluxee restaurant vouchers : Buy Pluxee vouchers through us and benefit from tax-advantaged meal allowances!
• ‘ Deutschlandticket’: We subsidize your train season ticket for more mobility
• Employee Discount: You will receive a monthly coupon for Kaufland.de
• Free choice of hardware: Mac or Lenovo, it's up to you
• Boost your growth: Benefit from our online language learning programs, diverse in-house training, and our automated 360-degree feedback
• This is who we are: Our dynamic culture combines flat hierarchies, a start-up mentality, an international team of over 65 nationalities, and the strength of the Schwarz Group to provide you an agile and secure working environment.
• We are team players : From day one, you will connect not only with your team but also with others through our digital onboarding journey , the buddy program , and regular team and company events, all-hands meetings, powerful mornings , and much more!

Check out our Principles & our blog for even more insights into our company culture!

Bewerben

Diversity at Kaufland e-commerce

We welcome applications from everyone, regardless of skin colour, sexual orientation, gender identity, age, disability, ethnic origin, religion and ideology. We are signatories to the Charta der Vielfalt (German Diversity Charter) – because we know that extraordinary things can only be achieved with diversity. Read more here ! When applying, you can optionally include your pronouns in your resume.

Why are you the perfect fit for this position? Don't bother with cover letters - we're interested in facts and figures! Feel free to share your Github profile with us in your application.

We are looking forward to your application!
Kaufland e-commerce Services GmbH & Co. KG
Postal address:
Habsburgerring 2
50674 Köln

Ansprechpartner

Your contact person: Michèle Dyllong