CRM & Loyalty Marketing Specialist (m/f/d)

Your Responsibilities:

Membership & Loyalty Program Operations

• Membership Growth: Develop and execute strategies to grow the loyalty program subscriber base through on-site sign-up optimization, targeted campaigns, and referral programs.
• Member Engagement & Rewards Management: Plan and launch member exclusive promotions and events; design and manage the loyalty points system and tier-based rewards structure to drive repeat purchases and long-term engagement.

Email Marketing

• Campaign & Flow Operations: Manage and optimize automated email flows as well as high-volume manual campaigns including promotional newsletters, product launches, and seasonal promotions across all owned channels.
• Testing & Audience Segmentation: Continuously A/B test subject lines, copy, creative assets, send times, and CTAs; develop highly targeted customer segments based on shopping behavior, purchase history, membership tier, and app activity to deliver personalized content at scale.
• Cross-Functional Collaboration: Collaborate closely with Sales and Performance Marketing teams to align CRM and email marketing activities with business and customer needs, drive lead engagement and conversion, and ensure a consistent customer journey across channels.

App & Website Operations

• Website Marketing Placements: Manage and optimize on-site marketing assets on the brand website to maximize conversion and campaign visibility.
• App Marketing Placements: Coordinate in-app marketing resource slots, ensuring consistent messaging and visual alignment with overall campaign calendars.
• Push Notifications & In-App Messaging: Plan, execute, and A/B test app push notifications and in-app pop-ups to drive re-engagement, feature adoption, and promotional awareness.

Your Profile:

• Proven Experience: Several years of experience in CRM, retention marketing, or lifecycle marketing within an e-commerce or D2C environment, with a demonstrated track record of scaling direct sales and customer retention.
• Holistic E-commerce Knowledge: Deep understanding of the digital retail ecosystem, including Shopify operations, loyalty/membership platforms, CRM tools, and email marketing platforms such as Klaviyo and similar platforms.
• App & Web Marketing Proficiency: Hands-on experience managing in-app and on-site marketing placements, push notifications, and in-app messaging campaigns.
• Customer-Centric Approach: A strong passion for understanding consumer behavior and crafting personalized, meaningful brand experiences across all touchpoints.
• Analytical Proficiency: Excellent ability to interpret data from platforms like Google Analytics, Shopify, and Klaviyo to make informed, strategic business decisions. Comfortable with segmentation logic, cohort analysis, and CLV modeling.
• Self-Motivated & Resilient: A proactive self-starter who takes ownership and drives initiatives independently. Comfortable working under pressure and managing multiple priorities in a fast-paced environment without compromising quality.
• Language: Professional working proficiency in English and German.

What we offer:

• An independent role with growing responsibilities in an innovative, and market-leading international company.
• A friendly and motivated team and excellent opportunities to develop yourself within the company.
• Partial home office possible (1 day per week).
• An attractive salary with target-related OTE bonus.
• 25-30 annual holidays, increasing with company tenure & 1,5 additional company holidays in between christmas and new years eve.
• Company pension scheme (betriebliche Altersvorsorge).
• Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
• Employee referral award.
• Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
• Ergonomic office chairs and height-adjustable workplaces.
• Modern office with free parking places.
• Free drinks and good tea and coffee.
• Employee discounts on our wide range of our products.

About us

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow.

TP-Link Deutschland started in April 2009 in Germany, housing the Sales and Marketing team for DACH region, and providing support and central warehouse for the WEU region. Through our renowned distribution, online and retail partners, we distribute a comprehensive range of award-winning SOHO products (WLAN, DSL, Powerline, repeaters, UMTS / LTE, print servers, IP cameras, smart home devices) and SMB products (Switch, router, SFP modules, media converters, network adapters, video surveillance) and so on.