Head of Sales - Automotive

Research shows that women and other under-represented groups within our industry hesitate to apply unless they tick most boxes of a role description. At Stegra, we are building an impact company with sustainability at its core. We need a diverse, inclusive, and authentic team to rally behind our purpose of de-carbonizing hard-to-abate industries, starting with steel.

About us

Stegra is on a mission to disrupt the global steel industry by producing green steel, with the end goal of bringing down CO 2emissions to zero. By using green hydrogen and fossil-free electricity instead of coal; water and heat will be our primary emissions. By 2030, our ambition is to produce 5 million tonnes of green steel annually in our fully integrated, digitalized, and sustainable plant in Boden, located in northern Sweden - currently in construction phase. But this is just the beginning – our expertise in green hydrogen will enable us to decarbonize other industries in addition to steel, and we look forward to what’s next in store for us.

We are looking for talented, innovative, and purpose-driven people to join our rapidly growing and diverse team. Our employees get to learn everyday, implement the latest technology and test and put their ideas into practice. Together, we are building an impact company with sustainability at its core – for our people, customers, investors, society, and planet.

Head of Sales - Automotive

Stegra is looking for a Head of Sales for Automotive to join our Commercial team to lead a group of account managers dedicated to serving some of the most prominent players in the automotive industry.

This is a broad and high-exposure role—well suited for someone with deep knowledge of the automotive sector who is looking to expand their network and influence across a wide customer base. You’ll be working closely with OEMs and Tier 1 suppliers, contributing to both commercial strategy and long-term customer partnerships as we introduce sustainable steel products into a historically conventional market.

Key Responsibilities

- Lead and execute our sales strategy in the automotive sector

- Build, manage, and coach a diverse team of account managers servicing key automotive clients

- Develop and implement team-wide strategies to increase revenue, boost customer satisfaction, and drive operational efficiency

- Engage in market intelligence activities focused on supply, demand, and pricing trends

- Manage and lead strategic contract negotiations with customers

- Represent Stegra at customer meetings and industry events—travel is extensive, and partial remote work is possible based on location

- Operate in a fast-paced environment that requires strong prioritization, creativity, and collaboration

Location: Sweden, Germany or Netherlands

Requirements

Education & Certifications

- Master’s degree in business, engineering, or a related field

Experience

- At least 7 years of experience in a commercial role (sales or procurement) in the automotive market, with strategic-level contract negotiation exposure

- Minimum 3 years of experience managing a commercial team

Skills & Personal Qualities

- Fluent in English; German is a strong plus

- Excellent communication and relationship-building skills

- Strategic thinker with strong analytical and problem-solving abilities

- Confident negotiator with high professional integrity

- Proven ability to manage, motivate, and coach team members

- Driver’s license required

What we can offer you

If you are passionate about making actual change and having a positive impact on society and our planet, Stegra offers a unique opportunity to be part of a fun and professional team with high ambitions.

You will get the opportunity to shape your future career together with a company focusing on creating a culture where everyone can thrive and feel a sense of belonging. In the end, we know that Stegra's growth and success is dependent on our people and we can’t wait to shape the future of steelmaking and other industries together as a team.