Junior Go-To-Market Specialist (m/f/d)

Your Responsibilities:

1. GTM Planning & Launch Support (40%)

• Support the preparation and execution of GTM plans, launch timelines, and readiness activities.
• Help coordinate activities between Retail, E-commerce, Distribution, Product Management, Marketing, and Supply Chain teams.
• Assist in tracking launch milestones and identifying potential risks or dependencies.
• Support communication and alignment with global teams.

2. Channel & Commercial Coordination (30%)

• Assist in consolidating sales forecasts, pricing information, and marketing plans from channel teams.
• Support Retail and E-commerce teams with product listings, promotions, and launch activities.
• Coordinate with Supply Chain teams to monitor inventory availability and product allocation.
• Help maintain launch schedules and execution trackers.

3. Market Insights & Sales Enablement (20%)

• Collect and summarize market, customer, and competitor insights.
• Support the creation and distribution of launch materials, product information, and sales enablement content.
• Assist with coordinating product training sessions and launch communications.
• Help track marketing activities and media coverage related to product launches.

4. Performance Tracking & Continuous Improvement (10%)

• Monitor launch KPIs, sales performance, and product availability.
• Prepare reports and presentations for internal stakeholders.
• Support post-launch reviews and document key learnings and improvement opportunities.

Your Profile:

• Bachelor's degree (completed or near completion) in Business, Marketing, Engineering, Computer Science, or a related discipline.

• Strong organizational skills and the ability to collaborate with multiple stakeholders.
• Interest in consumer electronics, networking, smart home products, or technology markets.
• Analytical mindset with the ability to work with data and spreadsheets.
• Business-fluent Chinese and English are required; German language skills are strongly preferred.
• Familiarity with German Retail, E-commerce, or Distribution channels is a plus
• Experience with Microsoft Excel, PowerPoint, and data analysis tools is required.

What we offer:

• An independent role with growing responsibilities in an innovative, and market-leading international company.
• A friendly and motivated team and excellent opportunities to develop yourself within the company.
• Partial home office possible (1 day per week).
• An attractive salary with target-related OTE bonus.
• 25-30 annual holidays, increasing with company tenure & 1,5 additional company holidays in between christmas and new years eve.
• Company pension scheme (betriebliche Altersvorsorge).
• Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
• Employee referral award.
• Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
• Ergonomic office chairs and height-adjustable workplaces.
• Modern office with free parking places.
• Free drinks and good tea and coffee.
• Employee discounts on our wide range of our products.

About us

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow.

TP-Link Deutschland started in April 2009 in Germany, housing the Sales and Marketing team for DACH region, and providing support and central warehouse for the WEU region. Through our renowned distribution, online and retail partners, we distribute a comprehensive range of award-winning SOHO products (WLAN, DSL, Powerline, repeaters, UMTS / LTE, print servers, IP cameras, smart home devices) and SMB products (Switch, router, SFP modules, media converters, network adapters, video surveillance) and so on.