(Senior) Amazon Media Manager (m/f/d)

Handel
Kosmetik

Kommunikation
Marketing

Aktualisiert vor 7 Tagen

L'Oréal

L’Oréal ist mit weltweit 32 Marken, Standorten in über 130 Ländern und einem Umsatz von €25,3 Mrd. Weltmarktführer in einem sehr dynamischen Wachstumsmarkt – dem Beauty Business. Rund 82.900 Mitarbeiter sind rund um den Globus bei L’Oréal beschäftigt, davon 2.200 in Deutschland, einem der strategischsten Märkte der L’Oréal Gruppe. L’Oréal gehört zu den Top Arbeitgebern in Deutschland (Universum 2016).

Tasks

• Own and execute Amazon's full-funnel marketing strategy: Encompassing all activities from Sponsored Ads and DSP to brand building and awareness campaigns (including Prime Video), effectively managing the Amazon Media budget.
• Plan and launch media campaigns: Lead media planning and execution for product launches, brand campaigns, and key promotional events like Prime Day, collaborating closely with the Amazon Key Account Manager.
• Develop data-driven insights and reporting: Build and maintain a comprehensive reporting system, analyzing data from various sources (e.g., Vendor/ Seller Central, AMS, DSP) to optimize campaigns and drive long-term brand success.
• Maximize AMC utilization: Take full responsibility for the implementation and optimization of Amazon Marketing Cloud (AMC) to leverage data, enhance targeting, and maximize ROI.
• Lead Amazon Media expertise and collaboration: Serve as the primary point of contact for all Amazon Media-related questions, providing training and collaborating effectively with internal and external stakeholders.

Profile

• Extensive experience managing and optimizing Amazon advertising campaigns, including Sponsored Ads, DSP, and ideally, AMC, complemented by proficiency with retail media software (e.g., Pacvue, Helium 10)
• Holistic view of Amazon's interconnected components (Retail, Marketplace, advertising, logistics) and how they contribute to growth. Strong knowledge of Amazon Retail (Vendor/Seller Central) is essential
• Proficiency in data analysis, reporting, and data visualization tools to extract actionable insights and drive data-driven decisions
• Exceptional communication, interpersonal, and stakeholder management skills, with the ability to work effectively both independently and as part of a team
• Demonstrated ability to leverage data and insights to drive sales, profitability, and achieve business objectives within a retail environment

Our Offer

• Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
• A competitive and attractive salary and benefits package
• Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
• Diverse, national and international perspectives