Marketing Manager

Marketing Manager Role Overview We are seeking an experienced Marketing Manager to lead the development and growth of our European presence. This role serves as the connective link between SRAM's global marketing strategy and local market execution – translating global category and brand direction into regionally relevant plans that drive awareness, excitement, and consumer lifetime value, fueling business growth by delivering the SRAM Promise across the complete customer and rider journey. You will act as the strategic bridge between our Global Brand, Sales, and Product teams, working in close partnership with the Regional Sales Leaders to own the regional marketing plan, build local relevance, and ensure consistent brand expression while adapting to the unique dynamics of the European market. Scope & Context Global Marketing sets the category strategy, brand guidelines, and KPI framework. This role executes that strategy locally – adapting messaging, activating campaigns, and building the local relationships and channels that amplify global priorities in the region. Responsibilities Strategy & Planning Develop and execute regional marketing strategies aligned with global brand objectives, adapting campaigns to local market needs, customer segments, and competitive landscapes. Translate global category and brand campaigns into a regionally relevant marketing plan; participate in the Annual Planning Process and provide local market insights and voice-of-customer input to Global. Own the regional marketing calendar, aligning with the Regional Sales leaders and shared cross-functional calendar. Conduct ongoing gap analysis to identify market-specific opportunities including new technology adoption, channel whitespace, and competitive dynamics. Serve as a strategic advisor to regional leadership, providing market insights and recommendations that support business performance and growth. Campaign & Content Execution Create and implement regional marketing plans that support business goals through targeted activations, optimized channel strategies, product positioning, and consumer segmentation. Execute global product and category campaigns locally – curating for regional relevance. Identify growth opportunities and localize global campaigns to ensure regional relevance across events, partnerships, and consumer touchpoints. Events, Sponsorships & Local Activation Plan and execute industry events, field events, ride activations, product launches, and experiential marketing programs that strengthen brand presence and customer engagement. Plan and execute regional launch events, support sales channel programs, and community rides. Leverage global partnerships, sponsored properties, ambassadors, athletes, events, and product launches to maximize regional brand awareness and engagement. Support SRAM-owned and customer events, including booth setup, experience bikes, and rider support. Sales & Channel Alignment Work hand-in-hand with the Regional Sales Leaders and teams to align marketing activity with sales priorities and go-to-market execution. Support local OEM relationships; leverage local dealer and distribution partnerships to amplify campaigns. Support Sales teams communicate new product information and launch plans to distributors, key OEM brands, and dealers. Cross-Functional Collaboration Partner closely with Global Brand, Sales, Product, Technical Marketing teams, and Field Guides to deliver integrated marketing initiatives. Collaborate with Global Marketing Centers of Excellence – including Communications, Sports Marketing, Creative, and Digital teams – to ensure consistent brand execution. Establish feedback mechanisms to share market intelligence, customer insights, campaign performance, and competitive trends with global stakeholders. Team & Budget Leadership Lead, develop, and inspire high-performing regional teams across marketing, technical marketing, ambassadors, and events. Manage regional marketing budgets, ensuring efficient investment, strong ROI, and measurable business impact. Deliver regional marketing KPIs as defined within the global KPI framework; monitor, report, and optimize regional marketing performance; surface insights back to Global Marketing. Support additional business and regional initiatives as required. Qualifications Education & Experience Bachelor's degree in Marketing, Communications, Business, or equivalent professional experience. 7+ years in marketing, brand management, or communications; experience in cycling, outdoor, or action sports is strongly preferred. 2+ years leading and developing high-performing teams. Demonstrated experience executing multi-channel marketing campaigns in a regional or field marketing capacity. Knowledge, Skills & Abilities Deep knowledge of the cycling industry, rider segments, regional market dynamics, culture, and consumer behavior. Proven experience leveraging global brand and sport programs to build local relevance. Ability to translate global strategies into effective regional execution. Strong project management skills with ability to manage multiple campaigns and priorities simultaneously. Excellent communication, presentation, and stakeholder management skills; additional regional language proficiency is a plus. Strong financial acumen including budgeting, forecasting, and performance management. Proficiency in Microsoft Office, social media platforms, digital marketing tools, and marketing analytics. Strategic, results-oriented mindset with operational excellence and collaborative approach; ability to influence without direct authority. Passion for cycling and genuine connection to the rider community. Willingness to travel regionally (~30–40%) with flexibility for event-driven schedules. Requisition ID4212- Posted08/31/2026-Employee-State/Province (1)GermanyLocation for Job Posting (1)GermanyCity (2)Schweinfurt , Düsseldorf