Cross-Border Sales Director (China-Germany)

Location: Remote (based in Germany )
Work Model: 100% Remote
Location: Remote (Based in Germany)
Salary: Approx. 2 million RMB/year (60%–70% base + 30%–40% performance-based commission & bonus) – Negotiable & open
Contract Type: Local third-party agency contract (until in-country entity is established)
Work Model: 100% Remote

Company Overview:

Our client is a rapidly growing global e-commerce brand specializing in professional tools and equipment. With operations in over 200 countries and a strong base of satisfied customers, the company is committed to offering high-quality products at competitive prices. Their international expansion strategy focuses on building localized teams and sales infrastructures to better serve customers across key global markets.

As part of their strategic growth in Europe, our client is seeking an entrepreneurial and results-driven Sales Director to lead market operations in Germany .

About the Role

The Sales Director (Country Manager) will be responsible for building and scaling the offline sales and channel ecosystem in their assigned country.

This is a high-autonomy, entrepreneurial role, ideal for candidates who want to:

• Build a market from scratch
• Own strategy, execution, and results
• Grow into a General Manager position as the business scales

The role works closely with Global HQ (China) while leading all local market operations.

Key Responsibilities

• Develop and execute the offline sales and channel strategy for Germany .
• Build and manage dealer, distributor, and reseller networks
• Drive B2C channel development through offline and hybrid models
• Define and implement go-to-market, pricing, and brand positioning strategies
• Establish sales targets, budgets, KPIs, and performance tracking
• Recruit, train, and manage a local sales team
• Maintain strong relationships with key local partners and stakeholders
• Conduct market research and competitor analysis
• Collect customer and channel feedback to support product optimization
• Coordinate closely with HQ teams (product, supply chain, logistics, marketing)

Experience

• 8+ years of experience in offline sales and channel development
• Background in tools, 3C electronics, mobile phones, or consumer electronics
• Strong experience in B2C channel sales
• Minimum 3 years managing teams of 10+ people
• Proven record of building and scaling local sales organizations

Industry Background (Highly Preferred)

• Mobile phones / smartphones
• 3C electronics
• Professional tools & equipment

Language & Profile

• Native Chinese speaker (mandatory)
• Fluent in English (working level or above)
• Fluent in German language
• Strong understanding of European local markets
• Well-connected with distributors, dealers, and retail partners

Legal

• Must be legally eligible to work in Germany .