Head of Digital Commerce DACH (all genders)

About tonies:

tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

As Head of Digital Commerce DACH (all genders), you are a member of the DACH leadership team and own all digital channels – tonies.com (D2C), Amazon, third-party marketplaces, and emerging platforms in DACH. You own the digital channel strategy and carry full commercial accountability, set the digital growth agenda, and steer the business jointly with Operations, Finance, Portfolio, Marketing and Global DTC Coordination.

You lead the Marketplace and E-Commerce team and report to the General Manager DACH.

Your tasks and responsibilities will include:

• Digital Channel Strategy & Growth: Develop the DACH digital commerce strategy – channel portfolio, role of D2C vs. marketplaces and platform entry decisions; identify and business-case growth opportunities.

• Digital Channel Ownership: Lead the Marketplace and E-Commerce team across tonies.com, Amazon, marketplaces and emerging platforms.

• Trading & Promotion: Own the DACH digital promotion calendar and drive data-driven trading, conversion and content optimisation.

• Planning with Finance & Operations: Own the digital budget and forecasting cycle; align stock planning and pre-order/launch quantities.

• Assortment & Activation with Portfolio and Marketing: Align digital assortment, online pricing and launch phasing; steer traffic, CRM and content.

• Global Interface: Act as the primary DACH counterpart to Global DTC Coordination (CRO Org) on platform strategy and the tonies.com roadmap.

• P&L Ownership: Own net revenue, contribution margin and media efficiency across all digital channels.

• Plan & Forecast: Own the digital share of the DACH budget, forecast accuracy and the demand input into stock planning.

• Platform Performance: Own traffic, conversion, digital shelf and account health across tonies.com, Amazon and marketplaces.

• Omnichannel Alignment: Ensure consistent pricing and assortment towards Retail Sales, working closely with the Director Retail Sales DACH.

What we are looking for:

• 8+ years of experience in digital commerce/e-commerce leadership, ideally spanning D2C (owned web shop), Amazon and third-party marketplaces, in a branded consumer goods, toy or consumer electronics environment.

• Proven track record owning full commercial/P&L accountability for digital channels, including revenue, contribution margin and media efficiency.

• Experience developing and executing digital channel strategy, including platform entry decisions and evaluation of emerging channels (e.g. TikTok Shop, social/peer-to-peer commerce).

• Strong trading and performance marketing acumen, with hands-on experience in promotion planning, conversion optimisation, digital shelf management and marketplace account health.

• Experience leading and developing a Marketplace/E-Commerce team.

• Comfortable partnering cross-functionally with Finance, Operations, Portfolio and Marketing to align budgets, forecasts, assortment and pricing.

• Understanding of omnichannel dynamics and the ability to align digital sales with retail strategy.

• Fluent in German (C1/C2 or native ) and English.

Why tonies?

• Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.

• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.

• Mobility : Choose the option that suits you best – a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.

• Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.

• Rest & Time Off: Enjoy 30 days of paid annual leave plus three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).

• Continuous Learning : Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.

• Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.

• Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know:

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!