Head of Business Development - Dealer Channel (m/f/d)

Your Responsibilities

We continue to grow and are looking for a Head of Business Development / Dealer Channel to join our Sales team.

Role Purpose

The Head of Business Development / Dealer Channel owns the European dealer channel strategy for our robotic solutions portfolio, covering:

• Robotic Lawn Mowers sold via garden, forestry, and professional outdoor dealers
• Robotic Pool Cleaners sold via specialist pool dealers and service partners

This role defines how we build, develop, and professionalize dealer networks, drive sustainable growth, and scale premium robotic technologies across diverse European markets.

Candidates may come from either garden machinery or pool equipment dealer channels — deep expertise in one, with the ability to expand into the other.

Key Responsibilities

European Dealer Channel Strategy

• Define and execute a multi-country dealer channel strategy for robotic lawn and pool solutions.
• Develop a clear channel segmentation (garden specialists, forestry dealers, service providers, pool specialists)
• Adapt go-to-market approaches to different dealer realities, seasonality, and customer journeys.

Business Development & Expansion

• Identify and onboard strategic dealer partners and/or distributor across garden and pool channels.
• Define expansion priorities by country, region, and channel type.

Commercial Leadership

• Own pricing architecture, margin models, and commercial terms for dealer channel.
• Define and monitor KPIs such as sell-in, sell-out, inventory turns, margin, and service performance.

Cross-Functional Leadership

• Work closely with Product, Marketing, Supply Chain, and After-Sales to ensure:
  • Successful product launches
  • Dealer training & certification programs
  • Strong service ecosystems
• Shape dealer-focused marketing concepts (POS, promotions, demo programs, events).

Team Leadership

• Lead and develop Business Development Managers across regions.
• Set clear objectives, coaching standards, and performance expectations.
• Act as a role model for structured, data-driven channel management.

Your profile

Experience & Skills Required

Must-Have Experience

• 10+ years in dealer-based sales or business development
• Background in either:
  • Garden / outdoor power equipment / robotic lawn mowers
  • Pool equipment / pool robots / technical pool products
• Proven experience managing multi-country dealer networks in Europe

Core Competencies

• Deep understanding of indirect sales and dealer economics
• Strategic thinking combined with hands-on execution
• Ability to manage complexity across different dealer types and cultures

Languages & Mobility

• Fluent English (mandatory)
• At least one major European language (German, French, Italian, Spanish, Swedish, Norwegian preferred)
• Willingness to travel frequently across Europe

What we offer

• Strong, loyal dealer networks in both garden and pool channels
• Improved dealer professionalism, service quality, and profitability
• Scalable channel structures that support long-term growth
• Direct insurance
• Gym allowance
• Language training support

Contact Us

Are you as excited as we are about the future of robotic technology? Then we have to meet! Join our ride and send your complete application documents with your salary expectations and the earliest possible starting via the application link.

About us

Long before the “Smart Home” concept became fashionable ECOVACS Robotics (ECOVACS) was already at the forefront of innovation in smart home robotics, exploring new ways for robots to transform homeowners’ lives. ECOVACS’ more than 25 years of work in service robotics has seen the company transformed from a visionary startup into a global corporation with a Mission of Robotics for All. Designed to change the way people live and work, ECOVACS robotics are now being used in over 145 countries and regions around the world.

Our guiding Vision - Advancing robotic technologies to serve the world, to create a holistic ecosystem between human and robotics in lifestyle and production.