Consultant Customer Data Analytics (m/f/d)

About Us

Your tasks

• Analysis of customer data in the context of loyalty programs, CRM systems and marketing campaigns

• Development of customer segmentations, target group insights and data-driven recommendations for action.

• Support in the conception, implementation and measurement of campaigns across various channels

• Participation in the monetization of data (e.g. partner offers, retail media, reporting solutions)

• Translating complex data analyses into understandable recommendations for specialist departments and management.

• Promoting data literacy among customers and internal stakeholders through workshops, training, and understandable visualizations.

• Close collaboration with customers and project teams to design practical, data-driven solutions.

• Taking over and independently managing customer projects as project manager

Your profile

• Completed studies in economics, data science, (business) informatics or comparable field.

• At least 2 years of professional experience in the fields of data analytics, CRM or loyalty

• Confident use of SQL and Python for data analysis and preparation

• Prior experience with common campaign management or marketing automation tools is advantageous.

• Enjoyment of customer contact, presentation and communication of complex content on an equal footing

• Strong analytical thinking, structured work methods and a hands-on mentality

• Team spirit, curiosity and enthusiasm for innovative, data-driven solutions

• Excellent German and English skills, both spoken and written.

• Willingness to travel (approx. 15%, if required)

Your extra

• Exciting projects with renowned clients from the retail, consumer goods and services sectors.
• An environment that combines data, creativity, and business impact
• A steep learning curve supported by your mentor
• Mobile working
• An attractive and performance-based salary
• Attractive office spaces in the center of Düsseldorf
• A motivated team that enjoys sharing knowledge and celebrating successes together.

About Us

What we do

At DataLab, we specialize in helping companies become more successful in their relationships with customers.

To sustainably increase customer equity – the total value of all customer relationships – we initially support you in building and optimizing loyalty and campaign management solutions. Subsequently, through data analysis , we use innovative approaches and methods to help you better understand your customers and address them more effectively. Furthermore, as part of our capital activation process, we take a holistic view of the wealth of customer information and derive insights for optimizing core processes.