Senior Online Marketing Manager (m/f/d)

A career driven by you.

Join AutoScout24 Group and experience life in the fast lane. As an Online Marketing Manager – AI & Performance , you'll drive Performance Marketing , Paid Social and Display Retargeting across eight European markets and four brands. Working at the intersection of Digital Marketing , AI , Data and Marketing Automation , you'll build scalable campaigns that reach more than 30 million monthly users.

Why this role is unique

• Own Performance Marketing campaigns across multiple European markets.
• Drive Paid Social , Display Retargeting and AI-powered marketing at scale.
• Shape the future of AI , Marketing Automation and MarTech .
• Work with leading advertising platforms, data and technology.

What you'll do

• Own and optimise Performance Marketing campaigns across channels such as Meta , TikTok , YouTube , Criteo and RTB House .
• Drive the adoption of AI and Generative AI to improve campaign performance, automation and marketing workflows.
• Build scalable marketing capabilities through feed management , conversion tracking , marketing automation and data-driven optimisation.
• Analyse campaign performance and translate data into actionable business recommendations.

What you'll bring

• 5+ years of experience in Performance Marketing , Digital Marketing or Paid Media , ideally managing feed-based campaigns across web and app.
• Proven experience integrating AI , Generative AI or AI-powered tools into marketing workflows.
• Strong analytical skills with a deep understanding of ROAS , CPL , CTR , CPM and CPC .
• Hands-on experience with Meta Ads , TikTok Ads , YouTube Ads , Display Retargeting and performance optimisation.
• Collaborative, hands-on mindset with experience working in international, cross-functional teams.
• Fluent in English.

Nice to have

• Experience with App Marketing and app performance campaigns.
• Experience with ProductsUp , Channable , AppsFlyer , Adjust , Google Tag Manager (GTM) , server-side GTM (sGTM) , Conversions API (CAPI) or Meta Events Manager .
• Experience with SQL , BigQuery , Adverity , QuickSight or similar analytics platforms.
• Another European language.

A culture of growth

With colleagues from over 50 nationalities, we offer an inclusive environment where you can learn, grow and make an impact.

Ready to shape the future of AI-powered Performance Marketing? Apply now and join AutoScout24 Group.