Senior Go-To-Market Manager (m/f/d)

Your Responsibilities:

1. GTM Planning & Launch Coordination (40%)
• Lead German GTM plans, milestones and launch readiness across teams.
• Align Retail, E-commerce, Distribution, PM, Marketing and Supply Chain on execution.
• Coordinate with global teams to resolve launch risks and dependencies.
2. Channel & Commercial Alignment (30%)
• Align sales targets, forecasts, pricing and marketing plans with channel teams.
• Partner with Retail on listings and promotions; coordinate orders and stock with Supply Chain.
• Consolidate channel plans into a unified German launch schedule.
3. Market Insights & Sales Enablement (20%)
• Share German market and competitor insights; coordinate launch materials and sales training.
• Align media reviews and marketing activities with launch plans.
4. GTM Tracking & Improvement (10%)
• Track launch KPIs, sales progress and availability.
• Lead post-launch reviews and follow up on improvements.

Your Profile:

• Bachelor’s degree in Business, Marketing, Engineering, Computer Science or a related discipline, or equivalent relevant experience.
• 3–6 years of relevant experience in GTM, commercial project management, product marketing, business operations or product launch management in German consumer electronics, networking or smart home markets.
• Demonstrated ability to coordinate cross-functional stakeholders without direct authority, manage launch dependencies and resolve execution conflicts.
• Good understanding of German Retail, E-commerce and Distribution channels (e.g., Amazon.de, MediaMarkt, expert and Euronics).
• Strong analytical and operational skills, including GTM plans, demand forecasts, sales targets, pricing and margin data, stock availability and performance tracking.
• Business-fluent in English and Chinese is required; German skills for effective communication with local colleagues and partners are strongly preferred.
• Familiarity with consumer networking or smart home products is advantageous. Depending on the assigned portfolio, relevant category experience is preferred.
• Experience working across a matrix organization and coordinating with international headquarters is an advantage.

What we offer:

• An independent role with growing responsibilities in an innovative, and market-leading international company.
• A friendly and motivated team and excellent opportunities to develop yourself within the company.
• Partial home office possible (1 day per week).
• An attractive salary with target-related OTE bonus.
• 25-30 annual holidays, increasing with company tenure & 1,5 additional company holidays in between christmas and new years eve.
• Company pension scheme (betriebliche Altersvorsorge).
• Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
• Employee referral award.
• Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
• Ergonomic office chairs and height-adjustable workplaces.
• Modern office with free parking places.
• Free drinks and good tea and coffee.
• Employee discounts on our wide range of our products.

About us

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow.

TP-Link Deutschland started in April 2009 in Germany, housing the Sales and Marketing team for DACH region, and providing support and central warehouse for the WEU region. Through our renowned distribution, online and retail partners, we distribute a comprehensive range of award-winning SOHO products (WLAN, DSL, Powerline, repeaters, UMTS / LTE, print servers, IP cameras, smart home devices) and SMB products (Switch, router, SFP modules, media converters, network adapters, video surveillance) and so on.