Senior E-Commerce Store Manager (m/f/d)

Your Responsibilities:

Business Planning & Performance Management

• Develop annual and quarterly business plans for the German market, breaking down GMV and profit targets by channel, category, and month. 
• Develop and manage the marketing budget, dynamically allocating resources across paid media, affiliate marketing, CRM, content, and other channels based on ROI performance. 

• Develop the annual GTM strategy and promotional calendar for the German store, defining key categories, objectives, and resource allocation at each stage of the year. 
• Lead the go-to-market planning for key new product launches, including positioning, pricing, launch timing, and channel mix, and monitor post-launch performance. 
• Lead the end-to-end planning and execution of S-tier promotional campaigns, such as Black Friday, Prime Day-related events, and seasonal promotions, including overall strategy, budgeting, cross-functional coordination, and post-campaign reviews. 

• Develop an omnichannel customer acquisition strategy across paid media, SEO, and affiliate marketing, defining channel-level targets, budgets, and execution strategies, and overseeing implementation. 
• Define the strategic direction for membership and CRM programs, setting targets for repeat purchase rates and customer lifetime value (CLV), while reviewing key campaigns and automation workflows. 
• Define partnership strategies and performance evaluation criteria for external agencies and affiliate partners, and monitor their performance and ROI. 

• Develop the overall e-commerce store strategy, including product assortment, pricing, site architecture, and conversion rate optimization (CRO), and oversee the implementation of optimization initiatives. 
• Establish quality standards for localized content, visual design, and landing pages to ensure brand consistency across all customer touchpoints. 
• Oversee and drive improvements in third-party logistics (3PL) operations and customer service, with a focus on enhancing service quality and customer satisfaction. 

• Establish daily, weekly, monthly, and quarterly business review (QBR) processes to track core KPIs, identify performance gaps, and drive corrective actions. 
• Conduct attribution analysis using Shopify Analytics, GA4, and advertising platform data to optimize channel performance and inform strategic decisions. 
• Conduct regular competitor and market research and translate insights into actionable business improvement initiatives. 

Your Profile:

• 5+ years of experience in e-commerce, online retail, DTC, or digital business management.
• Proven track record of driving online revenue growth, profitability, and marketing ROI.
• Experience in business planning, forecasting, budget management, and promotional campaign execution.
• Strong expertise in performance marketing, CRM, SEO, affiliate marketing, and customer acquisition.
• Hands-on experience with Shopify, GA4, and e-commerce analytics tools.
• Strong understanding of merchandising, pricing, conversion rate optimization (CRO), and customer experience.
• Proven ability to lead cross-functional projects and manage external agencies and partners.
• Fluent in English and Chinese; German language skills are a plus.

What we offer:

• Visa Sponsorship for Germany
• An independent role with growing responsibilities in an innovative, and market-leading international company.
• A friendly and motivated team and excellent opportunities to develop yourself within the company.
• Partial home office possible (1 day per week).
• An attractive salary with target-related OTE bonus.
• 25-30 annual holidays, increasing with company tenure & 1,5 additional company holidays in between christmas and new years eve.
• Company pension scheme (betriebliche Altersvorsorge).
• Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
• Employee referral award.
• Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
• Ergonomic office chairs and height-adjustable workplaces.
• Modern office with free parking places.
• Free drinks and good tea and coffee.
• Employee discounts on our wide range of our products.

About us

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow.

TP-Link Deutschland started in April 2009 in Germany, housing the Sales and Marketing team for DACH region, and providing support and central warehouse for the WEU region. Through our renowned distribution, online and retail partners, we distribute a comprehensive range of award-winning SOHO products (WLAN, DSL, Powerline, repeaters, UMTS / LTE, print servers, IP cameras, smart home devices) and SMB products (Switch, router, SFP modules, media converters, network adapters, video surveillance) and so on.