Senior Marketing Manager (m/f/d)

Experian is a global data and technology company that empowers people and businesses around the world. With our unique combination of data, analytics and software, we have established ourselves as one of the leading service providers for risk, fraud and identity management in the DACH region.

Experian gives individuals better access to financial services such as loans, insurance, mobile phone contracts and online shopping. We help companies of all sizes and industries make smarter decisions, lend more responsibly and protect themselves and their customers from identity fraud and crime.

We invest in our talented people and new, advanced technologies to harness the power of data and drive innovation. We employ 22,500 people in 32 countries and are a FTSE 100 company listed on the London Stock Exchange (EXPN). Our headquarters are in Dublin, Ireland.

Job Description

Introduction of role, purpose :

As a Senior Marketing Manager, you actively shape the future of Experian in the DACH region.
You develop and own a holistic marketing strategy that positions our company sustainably in the local market. You are the central point of contact for demand generation and lead quality – managing multi-stage campaigns from concept to monitoring. Together with regional marketing colleagues and local sales teams, you take our audience engagement to the next level – data-driven, user-centric, and truly value-adding. You think in use cases, not just channels, and you're eager to not just manage marketing, but to have a real impact. If you're ready to take ownership and create meaningful results, you're exactly who we're looking for.

Our goal:  To make Experian visible and relevant in DACH as the leading provider of data insights.

Main responsibilities, tasks, duties:

• You take ownership of the strategic development of our demand generation and contribute your ideas from concept to execution:
• Development, management, and continuous optimization of a one- to multi-year marketing strategy in alignment with executive leadership and relevant stakeholders.
• Responsibility for strategic lead generation in close collaboration with sales leaders across different markets, covering the entire funnel, and defining and implementing measures to improve lead quality and quantity.
• Planning, execution, and optimization of campaigns across various channels, including performance analysis and ongoing fine-tuning, making sure to define and monitor achievement of success metrics
• Analysis of market trends, competitive activities, and customer needs as a foundation for evolving the marketing strategy, closely integrated with regional/local product management and local sales teams.
• Independent management of external agencies and service providers.
• Shaping of processes, content creation, and event planning.
• Use and further development of our MarTech platforms Eloqua and Salesforce for data-driven, scalable marketing.

Qualifications

Required qualification, expertise, skills:

Are you passionate about B2B marketing, eager to make a difference, and bring the experience needed to actively shape our marketing transformation? Then you’re a perfect fit for us.

That means:

• Proven track record of at least 10 years in B2B marketing, including KPIs and your individual contribution.
• Excellent proficiency in working with CRM and marketing automation tools is required; experience with Salesforce and Eloqua is a plus.
• Experience in tech marketing or data-driven business models as well as in complex matrix organizations
• Excellent German and English skills, both written and spoken, as you’ll regularly collaborate with international colleagues.

• Strong communication skills combined with assertiveness and confident presence.
• Creativity and initiative – you contribute your own ideas and proactively drive topics forward.
• A structured working style and a strong sense for processes, KPIs, and priorities.
• Potential for functional leadership and development of marketing team members and projects within the organization, acting as a sparring partner, source of inspiration, and coach for your colleagues.

Additional Information

Proud to be a Worlds Best Workplace 2024

Our uniqueness is that we celebrate yours. Experian's culture and people are main differentiators. We take our people agenda very seriously and focus on what truly matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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