Content Marketing Manager

We are seeking a Content Marketing Manager with a strong track record in the consumer electronics sector to drive impactful, insight-driven content strategies that resonate with today's tech-savvy consumers. In this role, you will lead the planning, creation, and performance optimization of content across digital touchpoints—from product storytelling to educational campaigns and conversion-focused landing pages. This is an opportunity to help shape the voice of a growing brand in a competitive, fast-evolving market. You understand how content can bridge product complexity and consumer benefit—and how to activate that across the funnel.

About the Role

Content Strategy & Execution

• Develop and manage a cross-channel content calendar (website, social, retail) aligned with product launch cycles, retail campaigns, and seasonal priorities
• Translate technical product features into compelling customer benefits and storytelling themes
• Collaborate with Product, Brand, and Creative teams to align messaging across all touchpoints

Performance-Driven Optimization

• Monitor KPIs such as traffic, CTR, dwell time, engagement, and assisted conversions
• Use tools like Google Analytics, SEMrush, or Similarweb to identify SEO opportunities and measure success
• Continuously A/B test content formats, headlines, and CTAs to improve conversion rates

Campaign & Launch Support

• Craft content for global and regional product launches (landing pages, announcement posts, demo scripts, influencer toolkits)
• Partner with media buying and performance teams to ensure consistent messaging across paid and owned channels
• Support go-to-market strategies with demand-gen content like buyers' guides, FAQs, comparisons, and lifestyle storytelling

Cross-Functional Coordination

• Brief and manage internal/external copywriters, video editors, and localization partners
• Ensure content aligns with brand tone, visual identity, and compliance standards (including sustainability and safety claims)

Qualifications

• 3+ years of content marketing experience, with at least 2 years in consumer electronics or a related tech-driven category (e.g., smart home, kitchen appliances, personal electronics)
• Proven ability to translate technical features into engaging, benefit-led content for a variety of formats: product pages, blogs, how-to guides, emails, and social
• Strong SEO knowledge: understanding of keyword strategy and on-page optimization
• Experience working with content and campaign planning tools like Asana, Trello, or others.
• Ability to create and adapt content for different personas and buyer journeys, especially in a D2C and omni-channel retail context
• Strong project management skills—comfortable owning timelines and leading cross-team execution

• Optional: experience working with or briefing influencers, product reviewers, and tech journalists
• Skilled in using CMS platforms and web analytics tools.
• Familiarity with email marketing tools (Klaviyo, Salesforce Marketing Cloud, Mailchimp, etc.) and ability to write content for automation and segmentation

Standort

VeSync (EU), Düsseldorf