Principal Engineer (f/m/d) Product Marketing Specialist

Job Description

To further strengthen our HPC Product Marketing Team (MCU) at our Duesseldorf location, we are looking for a proactive and results-oriented  Principal Product Marketing Specialist to play a key role in driving the growth of our next generation automotive MCU product portfolio across global markets.

 

Key Responsibilities of the Team:

• Support of Renesas Automotive Microcontrollers
• Develop and execute product marketing strategies for our MCU portfolio
• Define product positioning, messaging and differentiation
• Conduct market analysis and competitive benchmarking
• Work with internal marketing teams and design section to define and follow-up on roadmaps for Renesas microcontroller products
• Develop and drive market introduction plan (e.g., lead customers, lead market segment/ application, etc.) worldwide
• Drive responsible departments for the complete “product package” (documentation, starter kits, flyer, software) for market introduction including training of the sales force for assigned products
• Produce public marketing materials such as whitepapers, press releases, webinars, etc.
• Work with internal 1st and 2nd level support teams for MCU products
• Coordination and effective information exchange with our Renesas global teams

Qualifications

• Graduate in electronic/computer engineering
• 8+ years of experience in product/technical marketing and/or FAE in MCU semiconductor industry
• Experience in the automotive market, understanding of Carmaker and Tier 1 requirements
• Deep knowledge of embedded Microcontrollers (Renesas or other) and Eco-systems
• Good sense of understanding technical requirements and customer expectations
• Strong communication skills, team-oriented and ability to work in a multicultural environment
• Fluent in English (written and spoken) and German (preferable)
• Work with software IT infrastructure and standard PC tools (MS-Office)
• Ideally experience in:
  • Automotive system and E/E architecture
  • Customer negotiations
  • Product definition and requirement management
  • Handling of complex technical RfQ’s in collaboration with key customers
  • MCU architecture / Networking
  • Functional Safety / Security
  • Embedded Software

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘ To Make Our Lives Easier .’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.

With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘ To Make Our Lives Easier .’

At Renesas, you can:

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.

Are you ready to own your success and make your mark?

Join Renesas. Let’s Shape the Future together.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement .

We have adopted a hybrid model that gives employees the ability to work remotely two days a week while ensuring that we come together as a team in the office the rest of the time. The designated in-office days are Tuesday through Thursday for innovation, collaboration and continuous learning.