CTI Consumer Qualitative Researcher (d/f/m) - limited

About this Position

Henkel CTI team (Consumer Technology & Insights) is looking for its new Consumer Qualitative Researcher to decode consumer needs and design superior product experience. If you are interested in identifying consumers unmet needs and transform them into outstanding innovations, then join our CTI community and be a catalyst of consumer centricity at Henkel HCB!

Being based directly in the Consumer Co Creation Center, at Henkel Headquarters in Düsseldorf (Germany), your main tasks will be to set up and manage consumer qualitative studies to ensure products are designed with and for consumers.

What you´ll do

• Manage consumer qualitative studies for Laundry, Home Care and Hair categories (focus groups, interviews, home visits, etc.), working closely with R&D teams (Product and Pack), Marketing and CMI (Consumer & Marketing Insights) teams
• Design consumer qualitative studies to answer business objectives
• Set up research proposals, build ad hoc test design, brief and select appropriate agencies to work with
• Manage and supervise the fieldwork to ensure high quality of results
• Synthesize and valorize transversal learnings on specific categories and/or brands, by leveraging existing data and setting up ad hoc researches (when relevant)
• Leverage and enrich CTI Qualitative toolbox, in collaboration with CTI Qualitative Leader
• Be the voice of consumers into some projects, ensuring a consumer centric mindset within R&D teams
• Set up and coordinate Home Visits and Consumer Interactions with internal stakeholders to ensure consumer centricity across all categories and teams

What makes you a good fit

• Bachelor or Master degree in Psychology, Sensory sciences, Market research, Social science / Sociology or Ecotrophology
• Relevant experience (4+ years) in consumer / market research field, incl. at least 2 years setting up and leading consumer qualitative studies independently on products and/or packaging (FMCG company or market research agency)
• Passionate for consumers and product / pack interactions
• Strong collaboration skills to set up appropriate studies and decode results with internal stakeholders (R&D), as well as to collaborate efficiently with other CTI Qualitative Researchers
• Strong communication skills to explain results and drive consumer centricity mindset
• Strong interpersonal skills to interact directly with external partners and consumers
• Fluent Englisch Skills, German optional

This position is limited to 2 years.

Some perks of joining Henkel

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.

JOB ID: 26091588

Job Locations: Germany, North Rhine Westphalia, Düsseldorf

Contact information for application-related questions: [email protected]

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