Senior Programmatic Advertising Manager (all genders)

About the Company

A leading global media and communications network with 20,000+ experts across more than 100 countries. The local hub, home to 500+ media specialists delivers fully integrated media solutions spanning traditional and digital media, programmatic, search, performance, e-commerce, creative services, data intelligence, AdTech, and bespoke audience research.

The agency's client portfolio includes globally recognized brands across automotive, gaming, FMCG, telecoms, and financial services. What makes this employer stand out is a rare combination: the reach and resources of a global network, paired with the agility, culture, and collaborative energy of a local agency.

What You'll Be Doing

As a Senior Programmatic Advertising Manager, the successful candidate will take ownership of campaign strategy and execution for a portfolio of high-profile clients. Working hands-on across leading DSPs, the role involves shaping full-funnel strategies and driving programmatic excellence — both for clients and within the team.

Key responsibilities include:

• Planning, executing, and continuously optimizing programmatic campaigns across multiple DSPs (DV360, The Trade Desk, HAWK, Amazon DSP, Yahoo DSP, Xandr, Google Ads, Taboola, Teads)

• Developing full-funnel programmatic strategies covering branding, prospecting, and retargeting

• Creating and managing digital media plans for programmatic and IO campaigns

• Collaborating closely with Account Managers, AdOps, publishers, data providers, and technology vendors — both nationally and internationally

• Generating actionable insights and best practices to fuel always-on optimization

• Championing innovation and the evolution of programmatic standards within the team

• Mentoring and onboarding junior and mid-level team members

What the Ideal Candidate Brings

Must-haves:

• 3–4 years of hands-on experience in programmatic campaign setup and optimization across multiple DSPs

• Strong command of full-funnel strategy and campaign technologies including Ad Serving, Tracking, Analytics, and Ad Verification

• Solid expertise working with 1st, 2nd, and 3rd party data and audience/targeting strategies

• Advanced analytical skills — ability to break down complex KPIs and funnel models and communicate them clearly to stakeholders

• Proficiency in Microsoft Office, particularly Excel

• A proactive, self-driven mindset — identifies issues, owns solutions, and keeps stakeholders informed

• Business-fluent English (negotiation level); German language requirements vary by role (see below)

Nice to have:

• Familiarity with DAP Medialine

Language Requirements by Role

• Role 1 — Primarily services an international client; German not required

• Role 2 — German at B2 minimum (C1 preferred); English business fluent

A university degree is not required — relevant experience and demonstrable impact are what matter.

Team Structure

The successful candidate will join a direct team of 5–8 specialists, reporting to the Group Head with a dotted line to the Director. Day-to-day collaboration spans Programmatic Managers, Campaign Managers, Client Advisors, the Investment team, and AdOps.

What the Role Offers

Compensation:

• Base salary: €55,000 – €65,000 gross per year

• Annual performance bonus: €2,000 – €5,000 (company-goal dependent)

• 28 days of vacation + 2 additional days

Flexibility:

• Hybrid model — up to 50% home office per month, flexible scheduling

• Workation — remote work from abroad for up to 6 weeks per year

• Part-time possible (minimum 30 hours/week)

• Sabbaticals available

• Protected daily focus hours (12:00–14:00, meeting-free)

Growth & Culture:

• Access to an internal learning platform — 200+ training courses and workshops

• Personalized development and learning plans

• Active feedback culture — ideas encouraged at every level

• Regular team events (Go-Kart, wine tastings, summer parties, and more)

• Discounted gym membership (€10/month)

• Inclusive, equal opportunity employer with a genuinely diverse team

Hiring Process

1. Phone screen — 30-minute introductory call with a recruiter

2. Video call / First meeting — conversation with the Group Head

3. Case study — a practical challenge to work on and present

4. Final decision & offer

Immediate start is possible.