Senior Shopper Marketing Manager

At Link Snacks , we show up hungry, roll up our sleeves, plaid or otherwise, and dive straight into the hard work. We don’t hide from challenges; we hunt them down. We push harder, move faster, and take the kinds of big swings that built this business in the North Woods of Wisconsin four decades ago.

We’re everyday people who deliver extraordinary results. Innovation, creativity, and urgency aren’t buzzwords, they’re expectations. And just like the real protein snacks we make across our global house of brands. What you see is exactly what you get: humble, gritty, passionate people who show up every day ready to not just participate in the meat snack industry that the Link Family created, but to move faster, innovate harder and keep raising the bar.

As part of the Link Snacks global enterprise, our team across EMEA (Europe, the Middle East and Africa) is focused on driving the growth of the real meat protein snack category with a strong emphasis on our brands: Jack Link’s (Beef Jerky, Biltong) , Peperami, BiFi and Minuets . We operate through a network of regional offices and production sites across Europe in Germany, Netherlands and United Kingdom.

Dominating this space across the world takes a team. A team that runs together, succeeds together, and celebrates together. A team that’s full of relentless energy and spirit that can only be fueled by one thing: a fist full of our delicious meat snacks.
But we’re not just about snacks; we’re driven by our core values: We team up, we tell it like it is, we own our game and shoot for the moon!
Values we bring to life. Every. Single. Day.

Job Description

Make a difference by becoming part of the No. 1 protein snack manufacturer worldwide as Senior Shopper Marketing Manager at Link Snacks .
Our spacious and modern HQ is located in the vibrant Amsterdam, and includes a highly international team, with more than 25 different nationalities. Our EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks. 
This position is based in Dusseldorf and you will be reporting to the Head of Category Management & Shopper Marketing DACH.

As Senior Shopper Marketing Manager you will lead the development and execution of Shopper and Trade Marketing programs that strengthen brand presence across all channels to grow sales. This role connects Brand, Sales and Category strategies into compelling customer-facing activation plans that drive conversion both in-store and online. You will:

• Convert brand campaigns into retailer-specific activation plans & POS standards, and toolkits that drive conversion across channels.
• Coordinate cross-functional delivery of shopper activations, working closely with internal teams (e.g. Operations for POS production and deployment) and externally with retail partners and POS agencies to ensure plans are aligned, compliant, and executed effectively in store.
• Lead external agencies and build strong partnerships with key customers and media agencies, ensuring alignment with brand and sales objectives.
• Generate and interpret shopper data, translating insights into actionable strategies.
• Track campaign performance, share learnings internally, and continuously improve future activation planning for maximum impact.
• Own shopper marketing budgets and recommend allocation of spend across brands, customers, and channels based on strategic importance, growth potential, capability to execute, and expected return.

Qualifications

EU Citizenship and/or valid work permit is required. Please note that relocation assistance is not available for this position. All applications must be submitted in English, as it is the company’s corporate language.

• Bachelor's Degree and/or Master's Degree in BA, Sales, Marketing or similar field.
• At least 5 years of relevant work experience within FMCG, Food & Beverage, Retail or similar industry.
• Knowledge and/or work experience with retail partners in the DACH region.
• Project Management: You can lead multiple cross-functional projects simultaneously, delivering high-quality execution on time and in full.
• Stakeholder Management: You can manage and build up strong relationships effectively across internal teams including Operations, Sales and Brand Marketing, and externally with agencies, retailer buyers.
• Analytical Skills: Strong analytical mindset combined with agility and a drive for results, ensuring impactful and measurable outcomes.
• You are able to build strong customer relationships and to deliver customer-centric solutions.
• You can decelop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• You can effectively analyze and clarifiy complex, ambiguous situations by asking insightful questions and identifying key elements.
• Application of market and organizational knowledge to decisions, linking actions to business drivers and adapting to industry change.
• Fluency in German and English

Additional Information

Our benefits 
At Jack Link’s EMEA, you’ll find a competitive compensation and benefits package that supports performance, flexibility, and employee well-being! 

• A permanent employment contract with competitive salary and an excellent bonus scheme (above market).
• In addition to public holidays, you will benefit from 30 days of paid annual leave to rest, recharge, and maintain a healthy work–life balance. 
• Hybrid working model, because we believe the future of work is based on a modern, adaptable, and agile workplace culture. 3 days from our office in Dusseldorf and 2 home office days.  
• Company Pension Scheme
• Health Benefits
• Bicycle Leasing Program
• You will be part of a vibrant, dynamic and international team! Throughout the year, we organize a variety of team activities and initiatives designed to strengthen collaboration, encourage knowledge sharing, and foster a strong sense of belonging. 

Equal Employment Opportunity Employer 
Jack Link’s EMEA provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.