(Senior) Online Brand Manager (m/f/d)

Join us to create the beauty that moves the world!

As a global leader and Beauty-Tech pioneer, we are looking for passionate talents who want to actively shape our success story. In a constantly changing world, we identify the latest trends, act data-driven, and develop innovations that merge beauty with technology .

Over 86.000 employees in over 150 markets commit themselves every day to turn our vision of a sustainable and forward-looking beauty industry into reality.

At L’Oréal, we live a culture of learning , personal development , and entrepreneurship . We offer our employees numerous opportunities to expand their skills, take responsibility, actively shape their careers, and thus have a positive impact. With our long history of innovation and our commitment to sustainability issues, we set standards for responsible entrepreneurship.

Are you ready to shape the beauty world of tomorrow? Then become part of our team.

The Role:

As (Senior) Online Brand Manager (m/f/d) you drive the online growth of a given category by strategizing all growth levers, maximizing the online assortment and shopper experience.

Your Tasks:

• Category Growth & Strategic Planning: Translate overarching e-commerce strategies into actionable, brand-level activation plans across the DACH region, establishing clear target KPIs and budget allocations to drive incremental CPD category growth.
• Assortment Curation & Optimization: Define and manage the biannual "Hero" assortment in line with zone frameworks, analyzing performance data to identify key product segment opportunities and support upcoming product launches.
• End-to-End Content Management: Lead the preparation of product launch files and brief the European Content Factory (ECF) with precise keywords, specifications, and brand guidelines to ensure high-quality asset delivery.
• Quality Assurance & SEO Best Practices: Review and approve all e-commerce content prior to publication to guarantee maximum accuracy, SEO optimization, brand alignment, and consistent messaging.
• UX & Conversion Rate Optimization: Collaborate with Product Managers to continuously refine content and user experience (UX) elements based on consumer insights and data analytics to maximize online sales and conversion rates.

Your Profile:

• Experience: You have at least 2 years of experience in E-commerce or Digital Marketing, with a deep understanding of e-retail dynamics and online consumer behavior. A successfully completed university degree is required.
• Analytical & Data-Driven Portfolio Management: You possess a highly analytical mindset with proven experience in sales performance analysis, SKU rationalization, and assortment planning. You are comfortable translating complex data into structured reports and clear, actionable product roadmaps.
• Digital Shelf Content Operations & UX Optimization: You have practical experience managing the end-to-end digital content pipeline. This includes briefing creative agencies, managing product launch data sheets, and implementing SEO and e-commerce UX best practices to maximize online conversion rates.
• Familiarity with PIM & Content Syndication: You are familiar with Product Information Management (PIM) systems or digital asset syndication platforms to ensure the efficient and accurate distribution of product data across digital networks.
• Cross-Functional Collaboration & DACH Market Scope: You have outstanding communication and stakeholder management skills, allowing you to align Product Managers, sales teams, and central agencies. Fluent English and German is required.

Our Offer:

• A permanent employment contract in a crisis-resistant, growing market with a comprehensive range of social benefits.
• An attractive and competitive remuneration package as well as a voluntary profit-sharing scheme.
• Individual personal and professional development, a strong learning curve, strong team spirit and an open, cooperative corporate culture.
• Diverse national and international development perspectives.

Diversity, Equity & Inclusion

At L’Oréal, we know that true innovation and creativity arise from diversity. That’s why we actively foster a work environment grounded in diversity, equity and inclusion. We value the unique perspectives and talents of our employees as the key to our success.

Discrimination or harassment of any kind, for example, based on sex, skin color, religion, sexual orientation, gender identity, age, origin, disability, or other protected characteristics, is not tolerated at our company. Diversity and inclusion are firmly embedded in our corporate culture. If you’d like to learn more about this and our initiatives in this area, please visit .