Director Innovation & Technology (all genders) - Retail & CPG Vertical

WongDoody is a creative technology agency with 30 years of experience, 2,000 designers and innovators, and 20 design studios around the world. We are proud to have won over 500 creative awards and have twice been finalists for Innovation Agency of the Year. We create intelligent marketing and experiences that help unlock what’s next for people and brands. And we believe in a Friend Called Future - always embracing what's new and what's next with open arms.

Retail & CPG Vertical

Our team specializes in FMCG and retail. Together with strong, unique brands like OTTO, bonprix, Rolf Benz and Avène we develop new brand strategies, customer-centric campaigns and digital products. We find new ways to combine creation, data and media.

Our local benefits

• Flexible working hours
• Work where it works for you. At home or in the office, or any mix you like
• Working for strong brands and clients we believe in
• 30 days' vacation per year
• Urban Sports Club
• Nice people in welcoming teams

What you can expect

• Lead digital-first creativity: Drive the development of holistic brand communications across digital platforms, from campaign concepts and branded content to interactive activations and digital ecosystems.
• Use technology as a creative catalyst: Apply emerging tools like GenAI, immersive design, and interactive storytelling as enablers that amplify brand narratives.
• Inspire and guide a creative team: Mentor and lead art directors, copywriters, and motion designers through concept, pitch, and production with clarity and inspiration.
• Stay ahead of digital trends: Spot shifts in platforms, behaviors, and formats to ensure our work remains forward-thinking, relevant, and bold.
• Lead creative production: Guide teams through the production process, whether for video shoots, AI-generated content, or smart, format-aware assets for social and digital platforms.
• Present and partner with confidence: Communicate creative strategies and ideas persuasively to clients and internal teams, ensuring alignment across creative and business goals.
• Contribute to growth: Actively support new business pitches, and innovation showcases with fresh ideas and compelling presentation materials.

What we'd love to see

• A background in digital brand communication, campaigns, content creations that span web, mobile, social, and emerging formats.
• 6-8+ years of experience in creative direction, brand storytelling, or digital campaign leadership roles in agencies, studios, or consultancies.
• Fluent German is required, a very good level of English is appreciated.
• A portfolio that blends storytelling with innovation, featuring case studies that show how you’ve crafted brand presence through digital means.
• A strong understanding of digital behaviors, brand-building principles, and the production realities of content in a platform-first world.
• Expertise with technologies like GenAI, immersive tools, or emerging tech, and the imagination to apply them creatively.
• Clear, strategic thinking and the ability to pitch and present ideas that balance creative integrity with client realities.
• A natural mentor and collaborator, someone who brings positivity, ambition, and empathy into every room.

We care about your personality and professional skills. We don't care about your gender, age, nationality or appearance and are open to working with everyone.

Please note: This is a job ad by WongDoody GmbH based in Germany. Through our website or other sources, you may find job ads published by one of our WongDoody sister companies around the globe with whom we act jointly under the band “WongDoody”. For each job offer, only the entity is responsible, which has published the ad. Contact persons, required information and applicable terms may differ. You can inform yourself how WongDoody GmbH is processing your personal data provided in the application process here.

If you have any questions about the application process, feel free to contact our People & Culture Team directly under [email protected] .