Retail Brand Activation & Key Account Specialist DACH

CAIA Cosmetics is a Stockholm-based global beauty brand, founded in 2018 by beauty industry veterans and experts in social media and content. We create high-performing, top-quality products at accessible price points, always crafted with intention and grounded in our Scandinavian heritage of effortlessness, warmth and clean design.

Driven by an entrepreneurial and creative spirit, CAIA blends quality and expertise with creativity and entertainment to make beauty feel inspiring, joyful and easy to use. Our world is aspirational yet attainable - rooted in access, community, inclusivity and our signature “effortless glow.”

ABOUT THE JOB
We are looking for a Retail Brand Activation & Key Account Specialist DACH to lead CAIA’s retail presence in the German-speaking market. This hybrid role combines strategic Key Account Management, retail brand activation and team leadership, ensuring that every CAIA counter delivers a premium, consistent, and high-performing customer experience. Reporting directly to the Country Manager DACH, you will act as the link between regional strategy and local execution, taking full ownership of the operational excellence of our beauty counters.

This is a remote position based in the DACH region. Due to the nature of the role, a high willingness to travel is required (minimum one week per month).

MAIN TASKS & RESPONSIBILITIES
Key Account Management

• Take responsibility for the holistic management and strategic development of our Key Accounts in the DACH region

• Evaluate sales figures, market trends, and competitor activities to derive actionable recommendations and identify growth potential

• Concept, plan, and execute sales promotion measures, product launches, and client presentations

• Oversee the sell-in of new products, including the creation and provision of relevant listing documents

• Create and present client-specific analyses, reports, and business reviews

Retail Excellence & Operational Leadership

• Take full operational responsibility for the daily business across all CAIA counters in the DACH region

• Manage, coach, and motivate the beauty consultants at our counters and foster a high-performing team culture

• Act as the direct and primary point of contact for Store Managers to ensure smooth communication and operational alignment

• Deliver training initiatives regarding service rituals and product knowledge that positively impact conversion, UPT, and AOV

• Lead the onboarding for new hires and ensure team readiness before major launches

Visual Merchandising & Brand Activation

• Secure high-quality VM execution across all counters (planograms, displays, windows)

• Lead in-store execution for campaigns, launches and brand activations - always on time

• Coordinate stationary brand activations to ensure maximum brand impact

QUALIFICATIONS & PERSONAL SKILLS
You have a strong background in key account management, brand activation or retail training, ideally within beauty. You combine a sharp visual eye with operational discipline and love turning strategy into hands-on retail execution. You are structured, proactive and thrive in a fast-paced environment. You communicate clearly, train confidently and collaborate easily with both HQ teams and store teams.

PROFILE REQUIREMENTS

• Minimum 5 years’ experience in key account management, retail training or brand activation (preferably beauty)

• Proven experience in leading people, with the ability to inspire and manage teams effectively (prior retail experience is a plus)

• Confident presenter and negotiator with excellent communication skills in German and English

• Strong project management skills - structured, organized and solution-oriented

• Willingness to travel extensively across the DACH region

At CAIA, you’ll be part of one of Scandinavia’s most exciting and fast-growing beauty brands, working in a creative, collaborative and dynamic environment where ideas come to life and you can make a real impact on our growth journey in DACH.

If you love retail, creativity, training and operational excellence - we’d love to hear from you, send us your application and let’s continue building CAIA’s story together.