Paid Social Specialist (m/w/d)

Are you ready to take ownership of paid social campaigns and make a real impact across Europe?

Are you passionate about creative testing and driving performance that resonates with diverse audiences of bidders and sellers? Can you envision yourself shaping the future of B2B auctions while contributing to the growth and success of a leading digital auction platform? If so, this is the opportunity for you!

We’re driven by our commitment to value, transparency, and innovation. Our goal is to deliver exceptional auction experiences to both bidders and sellers, while continuously improving how we work. Our team is collaborative and diverse, but we share key traits: we’re customer-focused, results-oriented, and unafraid to make bold decisions. We're hands-on, proactive, and always looking to make a positive impact.

What you will do:

As a Paid Social Specialist , you’ll be responsible for running and optimizing paid social campaigns for our leading auction platforms across Europe, based in Düsseldorf.

You will collaborate closely with our international marketing teams , including strong connections to the teams in Amsterdam and St. Pölten.

Key Responsibilities:

1. Plan, manage, and optimize paid social campaigns across Meta and LinkedIn with a focus on lead generation and driving bidders and sellers to the platform .
2. Run creative tests (formats, visuals, messaging) and apply insights to continuously improve performance.
3. Coordinate with content and design teams to brief, review, and iterate on creative assets.
4. Monitor and report on key KPIs such as CTR, CPC, ROAS, conversion rates, and engagement metrics.
5. Collaborate closely with performance marketing, CRM, and local commercial teams to ensure full-funnel alignment.
6. Learn from group-level social media specialists across markets, staying on top of trends and best practices.
7. Use Channable as a tool to improve the efficiency of marketing campaigns.
8. Apply a growth mindset with a willingness to experiment, reflect, and improve continuously.

What you bring:

1. 3+ years of experience in paid social advertising , preferably in a B2B performance-driven environment.
2. Understanding of how organic and paid social can work together to build strong brand presence and drive results.
3. Passion for creative testing with an understanding of how different assets impact performance.
4. A performance-driven mindset that uses data to guide decisions and optimizations.
5. Comfort with tools like Meta Ads Manager, LinkedIn Campaign Manager, and basic analytics platforms.
6. Strong communication skills; proactive team player eager to learn from others.
7. Native German language skills and English fluent, each other language is a plus (agency experience is also advantageous).

If you don’t check every box, we still encourage you to apply. At TBAuctions, we value eagerness to learn and grow more than just ticking all the qualifications.

What we offer you 🥳

• Independent and varied role within an entrepreneurial and innovative organization
• Competitive salary
• Laptop and iPhone
• Training opportunities
• Working in a team of professionals, where hard work is well combined with humor ✨

This is TBAuctions

TBAuctions (TBA) is Europe's leading multi-brand digital auction platform for B2B used goods. We are powered by a diverse and international team of over 1,200 professionals across the Nordics, Benelux, UK and Continental Europe. Our belief that 'everything has value' drives us to innovate through technology, creating more effective and sustainable auction processes. Our culture is based on our core values, which guide every decision we make, from hiring to performance reviews, from day-to-day decisions to key business strategies. We put bidders and sellers first, we take responsibility, we deliver results and we succeed as a team - because we are better together!